As a website owner of your business, it is crucial to think beyond the SEO basics. More so, when SEO is only evolving and shaping the website rankings in growing competition.
If you are looking for a professional for SEO Services in Melbourne, you must first understand the different ways of optimising a website. Because any SEO strategy requires your knowledge and insights for future updates. And to prevent the knowledge gap, you must realise a handy SEO checklist.
In this blog, you will have a checklist of SEO-friendly website steps that includes technical, on-page, and local SEO. So, continue reading the blog till the end.
SEO and Web Design Checklist
● Mobile-Friendly Website:
Melbourne’s mobile-first audience demands responsive design. This means that when millions of users prioritise navigating websites through mobile, you must focus on building a responsive design.
What to Do?
- Hire an experienced professional who understands the elements of a responsive SEO in Melbourne.
- Ensure the website is responsive on all devices and screen sizes.
- Use Google’s mobile-friendly test to check if your web design supports mobile screen size.
- Optimise website menus, buttons, links for small screens.
- Use clear visual indicators or swipe arrows to navigate the website with one-hand.
● Fast-Loading Times:
Fast and smooth web page speed increases the potential for higher website rankings.
What to Do?
- Ensure your professional compresses large-size images using the WebP image format.
- CSS files control the web design and Javascript files administer the call-to-action buttons. Ensure that your web design company combines both the files to minimise HTTP requests, helping the website to run faster.
- Ensure your website runs on a CDN network to attract visitors from all over the world and Melbourne.
● SEO-friendly URLs:
Clean and descriptive URLs on websites are another factor that increases SEO rankings and user experience.
What to Do?
- Make sure to use simple and keyword-friendly URLs.
- Avoid special characters in the URL to help people read and understand the website addresses clearly.
- Analyse if your SEO professional is using 301 redirects to locate visitors to new pages, if the previous web page is changed or deleted.
● Structured Data Integration:
Structured data integration follows the systematic approach of providing details about the business in the website’s code. You must ensure to optimize your website with rich structured data to get your website appear in rich snippets.
What to Do?
- Allow SEO web design companies to implement schema markup for local business and services.
- Use Google’s structured data testing tool to validate your markup.
- Use Melbourne-specific schema data, like location, business hours, and contact info.
● On-Page SEO Elements:
Search engines rely on meta tags, headers, and content relevance to understand the authority and relevance of a website.
What to Do?
- Write meta titles and descriptions with Melbourne-related keywords.
- Use H1, H2, and H3 tags to structure content in neat and organised flow.
- Describe image file names and add alternative text, and don’t forget to add relevant Melbourne-specific keywords.
● Local SEO Optimization:
Local SEO is an overlooked but equally important aspect behind search engine rankings. Targeting local customers boosts traffic and attracts local search results.
What to Do?
- Ask your web design company to focus on local SEO strategies.
- Ensure your website is optimized for “near me” and city-specific keywords.
- Check if your website itself embeds with Google Maps.
● HTTPS and Security:
A secure and safe website is trustworthy in the eyes of visitors and search engines. It prevents data leaks, cyberattacks, and helps Google to rank only authorized websites.
What to Do?
- Ensure your chosen professional uses an SSL certificate to protect the information like credit card, debit card details, and passwords.
- Regularly update your website plugins and themes to fix security issues.
- Check if the website has firewall security to protect your website from hackers who are trying to access your website.
● Sitemap and Robots.txt
Proper indexing helps Google to discover your website. Your professional SEO and web design company must help search engines to find and read only relevant and important web pages.
What to Do?
- Ensure your website has sitemaps and robots.txt file to control duplicate and unimportant pages from indexing.
- Keep a check on the content length, format, and relevancy to signal its relevance to the Google crawlers.
Final Words
We hope you found this blog useful. As you see, a clear and deep understanding of complete SEO optimization on a website is beneficial. It directs you to understand the SEO loopholes in a web design and ensure your professional fix the gaps.
Remember, not every professional company specializing in SEO in Melbourne pays attention to all these practices, so it is best to be clear about their SEO processes beforehand.
Take the next step – begin exploring web design and SEO companies in Melbourne today.