Introduction
As India cements its position as a major global market for premium spirits, Pernod Ricard India is playing a pivotal role in shaping the industry’s evolution. Beyond market share, the company is influencing supply chain models, retail transformation, and even policy dialogues. This blog explores Pernod Ricard India’s ecosystem impact and its efforts to modernize the alcobev landscape.
Revolutionizing the Supply Chain
With over 30 bottling partners and a growing network of manufacturing facilities, Pernod Ricard India is setting benchmarks in supply chain excellence. The recent inauguration of its Telangana distillery, equipped with green tech and digital automation, reflects its push for local production with global standards.
In 2023, the company partnered with Indian startups to enhance logistics efficiency using AI and predictive analytics. These advancements help reduce carbon emissions and streamline inventory, ensuring faster market responsiveness.
Empowering the Retail Channel
Pernod Ricard India is also investing in the modernization of alcohol retail. Working with state governments, the company supports pilot projects for structured retail spaces and digital payment integration. These improvements are elevating consumer experience while ensuring regulatory compliance.
In cities like Bangalore and Pune, exclusive brand outlets and premium in-store displays have reshaped how customers interact with products. This shift supports the broader goal of transforming alcohol purchase from a necessity to a lifestyle choice.
Policy Advocacy and Industry Leadership
As a key member of industry bodies like CIABC and ISWAI, Pernod Ricard India regularly engages in policy discussions. Its advocacy focuses on fair taxation, streamlined licensing, and responsible marketing codes. In several states, the company has successfully worked with authorities to pilot model excise reforms.
The brand’s responsible advertising framework is also becoming a reference point for the industry. Instead of surrogate ads, Pernod Ricard promotes cultural initiatives, art, and education, setting a high standard for ethical branding.
Training and Skill Development
Pernod Ricard India’s influence extends to workforce development. In collaboration with vocational institutes, the company runs skill training programs for the alcobev and hospitality sectors. Courses on mixology, retail service, and production best practices have empowered thousands of young professionals.
Its partnership with the National Skill Development Corporation (NSDC) aims to certify 20,000 professionals over the next three years, making a measurable impact on employability.
Driving Industry-wide Sustainability
By publishing detailed sustainability reports and taking public ESG pledges, Pernod Ricard India is encouraging industry-wide transparency. Competitors and partners alike are now revisiting their own sustainability goals, creating a ripple effect.
As part of the International Alliance for Responsible Drinking (IARD), the company also contributes to global conversations around alcohol regulation, sustainability, and consumer safety.
Conclusion
Pernod Ricard India is far more than a successful beverage company—it is a catalyst for industry-wide transformation. From retail modernization to supply chain innovation and policy advocacy, its influence is reshaping how India consumes, regulates, and experiences alcohol. With vision and responsibility, Pernod Ricard India continues to raise the bar for the entire ecosystem.
Read More :- https://technegraph.com/pernod-ricard-india-building-a-responsible-and-aspirational-drinking-culture/