What keeps users coming back to an app instead of deleting it after a week? Retention is the real measure of success in mobile development, and it often comes down to smart, user-focused features. As a leading marketing agency Riyadh, we have seen first-hand how the right elements transform casual downloads into loyal daily users.
Let us dive into the top 10 features that can help businesses, developers, and even an advertising agency Riyadh boost user retention rates.
Why User Retention Matters More Than Downloads
Most apps lose over 70% of users within 30 days of installation. Getting downloads is important, but keeping users engaged is where the real growth lies. Retained users spend more, refer more, and become brand advocates.
That is why app developers—and even businesses partnering with a marketing agency Riyadh—should not only focus on acquisition campaigns. Retention-focused features turn apps into long-term growth engines.
Boost Retention: 10 Must-Have Mobile App Features
Personalised Onboarding
- Guided walkthroughs
- Interactive tutorials
- User-based recommendations
Push Notifications That Add Value
- Relevant reminders
- Exclusive offers
- Abandoned cart nudges.
Gamification Elements
- Rewards & points
- Progress tracking
- Badges & milestones
Easy Navigation & Clean UI
- Intuitive menus
- Minimal clutter
- Clear CTAs
Personalised Content Feeds
- AI-driven suggestions
- Interest-based content
- Behaviour-based updates
In-App Customer Support
- Live chat
- Smart FAQs
- Chatbots
Offline Functionality
- Access saved content.
- Core features usable without Wi-Fi.
Regular Feature Updates
- Monthly or bi-monthly improvements
- Highlight new features in-app.
Social Media Integration
- Social logins
- Easy sharing options
Data Security & Transparency
- Encrypted data storage
- Clear privacy policies
Comparison Table: Must-Have vs. Nice-to-Have Features
| Must-Have Features | Nice-to-Have Features |
| Personalised onboarding | Dark mode / custom themes |
| Push notifications | Voice command features |
| Easy navigation & clean UI | Augmented reality add-ons |
| In-app customer support | Social challenges (leaderboards) |
| Data security & transparency | Smart wearables integration |
Apps that combine both categories outperform competitors by offering strong foundations while surprising users with innovation.
Retention by Numbers: Quick Stats for 2025
- 70% of users churn within 30 days if apps lack engagement hooks.
- Personalised push notifications increase retention by 20%.
- Gamified apps see double the average session length compared to non-gamified apps.
- Users who experience fast in-app support are 3x more likely to return.
Source: industry insights and case studies from top global app analytics firms.
Boosting retention is not about cramming every trend into your app. It is about balancing must-have features with enhancements that feel personal and valuable. From onboarding to security, every detail impacts loyalty.
At Wisoft Solutions KSA, a world-class performance marketing and full creative agency, they have helped businesses craft strategies that not only attract but also retain users. If you are looking for a trusted marketing agency Riyadh that drives real results, your journey starts here Wisoft Solutions Saudi Arabia
FAQ Section
What features improve user retention the most?
Personalisation, gamification, and timely notifications consistently drive higher retention rates.
Why is onboarding important for mobile apps?
Onboarding helps users understand value quickly, preventing early drop-offs.
Do push notifications always work?
No—generic ones push users away. Smart, personalised alerts work best.
How often should apps be updated?
Every 4–8 weeks is ideal to keep users engaged without overwhelming them.
Should businesses in Riyadh work with agencies for app growth?
Yes. A professional marketing agency Riyadh or advertising agency Riyadh can align app retention strategies with wider growth campaigns.