Pernod Ricard India has carved a unique niche in the Indian alcoholic beverages market—one that balances global heritage with a deep understanding of local tastes and aspirations. With over two decades of presence in India, the company has become synonymous with quality, consistency, and cultural relevance. From iconic brands like Royal Stag and Blenders Pride to international labels like Absolut and Jameson, Pernod Ricard India’s portfolio reflects its ability to serve a wide spectrum of Indian consumers.
This strong local connect, coupled with the backing of a global legacy, has enabled the company to thrive in one of the most complex and dynamic markets in the world.
Trailblazing Innovations in a Competitive Market
In an industry where differentiation is key, Pernod Ricard India has emerged as a true innovator. Be it the limited-edition artistic Absolut bottles, the digital-first campaigns of Blenders Pride Fashion Tour, or the immersive brand experiences curated for Chivas and Glenlivet—the company has consistently pushed creative boundaries.
It has also leveraged data and consumer insights to customize offerings. For example, understanding the Indian palate led to the successful launch of Blenders Pride Reserve Collection and Royal Stag Barrel Select, which resonate well with the modern Indian consumer seeking sophistication without compromise.
The recent introduction of eco-friendly packaging and the digitalization of product journeys (through QR codes for authenticity and storytelling) show how innovation is not limited to marketing but extends to the product experience itself.
Strengthening Premiumization and Urban Outreach
With a growing middle class and increasing urban affluence, the demand for premium spirits in India has seen a remarkable surge. Pernod Ricard India has capitalized on this trend by investing heavily in its premium and super-premium portfolio. Brands like Jameson, Chivas Regal, and The Glenlivet are not only growing in numbers but are also becoming part of celebratory and lifestyle choices across the metros and beyond.
To deepen this connection, the company has built experiential spaces, hosted tasting events, and partnered with luxury lifestyle platforms to elevate the brand-consumer relationship beyond just consumption. Their digital storytelling and influencer collaborations have made these brands aspirational, especially among young, urban Indians.
A Sustainability-Driven Future
Pernod Ricard India’s growth trajectory is increasingly aligned with the global sustainability movement. The company has been at the forefront of adopting green practices, aiming for Net Zero emissions and 100% renewable energy use across its manufacturing units by 2030. Already, its distilleries are equipped with zero-liquid discharge systems and focus heavily on water conservation.
One of the company’s standout achievements is becoming water positive at several of its sites—a critical move in a water-stressed country like India. It has also introduced sustainable packaging solutions and eliminated single-use plastics across key operations.
The company’s ESG vision also extends to ethical sourcing, with a commitment to support farmers and local communities through long-term, transparent supply chains.
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Leading with Responsibility
While premiumization and growth are important, Pernod Ricard India takes its social responsibility very seriously. Through campaigns like #DrinkResponsiblyIndia and Drink More Water, the brand is actively shaping a culture of moderation. Its collaboration with public agencies to combat underage and drunk driving is another example of its proactive stance on responsible consumption.
Internally, the company promotes employee well-being, diversity, and mental health through initiatives that foster an inclusive and equitable work environment. It’s no surprise that Pernod Ricard India is consistently ranked as one of the best companies to work for in India.
Conclusion: More Than a Beverage Company
Pernod Ricard India is not just selling products—it is building a culture. A culture that celebrates mindful indulgence, sustainable living, and inclusive growth. At a time when brands are under scrutiny for their values and impact, Pernod Ricard India is walking the talk.
As the Indian consumer evolves, so does Pernod Ricard India—by innovating responsibly, acting sustainably, and staying deeply connected with its people and planet. The brand’s journey is a fine blend of tradition and transformation—and it’s only just getting started.